About I Trust Sport

I Trust Sport is a sports governance consultancy dedicated to improving the governance of international sport through collaboration.

About I Trust Sport About I Trust Sport

I Trust Sport is a sports governance and compliance agency founded in London in 2013 which is dedicated to improving international sports governance through collaboration. I Trust Sport works with federations, sponsors, individuals and other bodies in sport on projects to bring about genuine change.

Rowland Jack set up the sports governance consultancy after becoming increasingly concerned that the poor standard of governance in sport is damaging its reputation and resulting in scarce resources being wasted or misused. He believes that the issues facing sport must be tackled to safeguard its future.

Rowland Jack Email Founder

Rowland Jack founded I Trust Sport, a new sports governance and compliance company dedicated to improving international sports governance through collaboration.

Rowland supports International Federations, sponsors and other organisations and individuals on consultancy projects that have improving sports governance as their aim.

Recent projects include governance reviews of International Federations and strategic advice offered to sponsors of sport when they face reputational risk due to failings within the rights-holder organisation and sports corruption in general.

Rowland has given lectures on governance at universities and spoken at international conferences. Starting in 2020, he has been leading courses for the Sports Governance Academy.

From October 2015 to September 2016 he worked in-house at UK Sport, the national high performance sports agency, as a governance consultant helping to develop the new Code for Sports Governance in the UK.

Before taking on his role as a sports governance consultant he worked in sports marketing and communications for more than 10 years in several countries, including at six editions of the Olympic Games, summer and winter.

From 2006 to early 2013 Rowland was employed by communications agency Hill+Knowlton Strategies. At the Olympic Games in Beijing, Vancouver and London he was seconded to the organising committee media relations teams.

He worked on London 2012 public relations campaigns for Olympic sponsors including Visa, OMEGA and Holiday Inn. He also led projects to promote London 2012 milestones ahead of the Games in international markets. Other client projects at Hill+Knowlton Strategies included an Olympic bid and assorted sports sponsorship programmes.

From 2002 to 2005 he led communications for the International Skating Union in Switzerland. Later he managed the News Desk in the Main Press Centre during the 2006 Olympic Winter Games in Torino.

Rowland started his career at Sport England, where he worked on the National Lottery funding programmes and managed the chief executive’s office.

Rowland has degrees from Oxford University and Loughborough University. He speaks French and some Portuguese and Spanish.

Rowland is also a Director of Governance United Ltd.


Rowland Jack, Founder

Ed Hawkins Email Senior Consultant

Ed Hawkins has conducted more than 60 governance assessments of sporting organisations with I Trust Sport. He specialises in complex threats to the integrity of sport, such as racism, human trafficking, match-fixing and climate change.

Recent projects include governance reviews of the Summer and Winter Olympic sports and assisting international federations with guidance on policies and procedures.

Prior to joining I Trust Sport he co-wrote the 2021 William Hill Sports Book of the Year, Why We Kneel How We Rise, on racism in sport with cricket legend Michael Holding.

Why We Kneel, published by Simon & Schuster, was his eighth book. It included interviews with Black icon athletes Naomi Osaka, Thierry Henry, Usain Bolt, Michael Johnson and Adam Goodes.

Previous work includes Bookie Gambler Fixer Spy, an investigation into the anatomy of the illegal gambling industry in India and its impact on cricket. It was also shortlisted for the William Hill Sports Book of the Year and won Wisden Book of the Year.

The 2015 book, The Lost Boys, was an investigation into the prevalence of human trafficking in football and involved him working ‘on the ground’ in Accra, Ghana, dealing with trafficking gangs.

Ed was involved in a review of governance at the International Cricket Council and advised the MCC and England and Wales Cricket Board on anti-corruption. He also liaised with FIFA’s Transfer Matching System on youth transfer regulations.

He has a strong interest in environmental frameworks for sport and has done extensive research on the mapping of these frameworks, asking what the consequences and challenges are for sport. You can read the paper here.

He has appeared on numerous TV and radio shows and spoken at conferences discussing corruption risks in sport.

Ed Hawkins, Senior Consultant

Jenny Tong Email Sports Governance and Sustainability Consultant

Jenny joined I Trust Sport in May 2023 with a passion for improving sports governance and a valuable perspective on the intersection of sports and legal theory, thanks to her background in competitive weightlifting and recent completion of a Master’s Degree in Law

Jenny has conducted reviews of policies and procedures and advised governing bodies, businesses, and sponsors on improving their governance and inclusion practices.

With a particular interest in Race, Gender and Legal theory, her commitment to sustainability in sports ensures that her work not only improves governance but also promotes responsible and ethical practices.

In addition to her consulting work, Jenny is an International Weightlifter, multiple British record holder and British Weightlifting Pathway and National Youth Coach, becoming an international coach aged 23. She manages her work and training alongside coaching and running Sheffield's award-winning weightlifting club. In 2021 she joined the Board of British Weightlifting as the Non-executive Director for Athlete Experience, making her the youngest international coach and board member in British Weightlifting history.

A qualified UK Anti-Doping educator, she previously worked for Hallam University as the Lead Research Assistant on Erasmus+ Sport programmes focused on creating international Communities of Practice for Clean Sport Education, enabling the exchange of knowledge and good practices in doping prevention and anti-doping policies in elite, amateur, and recreational sport.

Jenny Tong, Sports Governance and Sustainability Consultant
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