Sponsor activism in sports governance – a growing trend

Posted by Rowland Jack on 24 Juni 2015

It is a regular lament that international sports bodies lack accountability to their audiences. While sponsors have traditionally kept a low profile when the rightsholder bodies they support get into trouble, there are recent signs that brands are adopting a more activist stance. It could become a significant trend with important consequences for sports governance. See the full I Trust Sport article published by Play the Game here.

Sponsor activism in sports governance – a growing trend

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